Vilolet shampoo is Pareben Free and specially formulated for blonde hair. It nuetralises yellow tones in blonde bleached and highlighted hair. Hydrolyzed Soy Protein – adds shine, body and manageability to hair and combined with a specially formulated Violet dye -helps to neutralise yellow tones. Rich in Vitamin E which have anti oxident properties and infused with Argan Oil giving added moisturisation. Added ingredients in the conditioner provide UV protection.